MERCH

Craft. Curate. Impact.

OZUNA STORE | TOUR MERCH

As the project manager behind Ozuna’s merchandise, my goal is to bring his brand to life through standout designs and premium-quality products that fans love. From concept to creation, I oversee every detail—developing bold hoodies, trendy t-shirts, and unique accessories that reflect Ozuna’s energy and style. By collaborating with designers, sourcing top-tier materials, and managing production timelines, I ensure every piece meets the highest standards. Limited-edition drops and tour-exclusive collections add an extra layer of excitement, making each item not just merch, but a wearable connection to Ozuna’s music and legacy.

MIA STYLE LICENSED APPAREL

As the creative lead for Mia Style, I was responsible for the creative direction and sourcing of licensed merchandise for iconic acts like Pink Floyd, Bob Marley, AC/DC, and The Rolling Stones. I carefully selected styles and materials that paid homage to each artist’s legacy while ensuring the designs were both authentic and relevant. By curating standout merchandise that combined timeless appeal with modern craftsmanship, I delivered products that resonated with fans and captured the essence of these legendary acts. The result was a collection of merch that celebrated iconic music and drove strong market demand and fan engagement.

JAY WHEELER STORE | TOUR MERCH

Leading the development of Jay Wheeler’s merchandise, my role is to ensure his brand comes to life through premium, fan-focused products. From designing stylish hoodies and t-shirts to creating exclusive accessories, every item embodies Jay’s unique style and deep connection with his audience. I oversee the entire process, from developing creative concepts and sourcing top-quality materials to managing production timelines. With limited-edition drops and tour-exclusive collections, the merch becomes more than just apparel—it’s a powerful way for fans to connect with Jay Wheeler’s music and message.

LES ELITES

Leading the development of Les Elites brand, I provided full creative direction for the design and embellishment of varsity jackets, ensuring they exuded style, quality, and exclusivity. From concept to completion, I managed every detail—developing bold designs, sourcing premium materials, and overseeing intricate embellishment work. By blending creative vision with meticulous sourcing and production, I brought to life statement pieces that reflect the brand’s identity and resonate with its audience. The result was a collection of varsity jackets that positioned Les Elites as a symbol of individuality, craftsmanship, and prestige.