Monday, October 20
Miami, Fl USA

“Empowering Brands with Strategic Digital Marketing, Creative Graphic Design, Merchandising, Engaging Web Design and E-Commerce solutions.”

PORTFOLIOPORTFOLIO

Creative Showcase

Expertise

SOLUTIONSSOLUTIONS

Project Management

Campaign Creation and Management

Development and execution of digital ad campaigns on platforms including Google, Meta, TikTok, and Spotify.
Budget allocation, performance tracking, and real-time optimization to ensure ROI.

Graphic Design Coordination

Directed the creation of graphics for diverse marketing campaigns and promotional materials.
Collaborated with design teams to produce visual assets for events and campaigns across multiple U.S. locations.

Social Media Marketing

Crafted and executed strategies for social media growth and audience engagement.
Managed paid promotions and organic campaigns to maximize reach and conversions.

Email Marketing

Designed and implemented email marketing campaigns, including audience segmentation and analytics tracking.
Utilized platforms such as Mailchimp and Contant Contact for strategic campaign scheduling.

SEO & Content Marketing

Conducted keyword research and on-page optimization to improve organic search rankings.
Managed content creation efforts, including blog writing and branded storytelling (avoiding overuse of “storytelling” terminology per preference).

Analytics and Reporting

Delivered performance reports with actionable insights to guide future marketing initiatives.
Skilled in using analytics tools such as Google Analytics and Facebook Ads Manager for data-driven decision-making.

Website Design & Dev

Platform Specialization
- Shopify, Wix, and WordPress setup
- Customization for eCommerce or personal brands
Design and Optimization
- Mobile-friendly and responsive designs
- Speed and SEO optimization

Graphic Design

Campaign Design & Branding

Created and managed cohesive graphic designs for multi-platform marketing campaigns, ensuring brand consistency across all visual assets.
Collaborated with marketing teams to design promotional materials for national events and campaigns.

Digital Advertising Graphics

Designed engaging ad creatives for digital campaigns on platforms like Google, Meta, and TikTok, optimized for performance and audience targeting.
Specialized in crafting visuals that drive clicks and conversions while maintaining brand alignment.

Social Media Content Creation

Produced visually compelling graphics and layouts for social media platforms, tailored to trends and audience preferences.
Developed templates and designs for paid promotions, organic posts, and interactive content.

Print and Event Materials

Designed event-focused materials, including banners, flyers, and promotional items, tailored for nationwide showcases and trade events.
Created versatile designs suitable for both digital and print mediums.

Content Strategy

Platform Optimization
- Profile branding and setup (Instagram, TikTok, Facebook, etc.)
- Strategy to maximize engagement and reach
Content Planning
- Content calendars tailored to your brand
- Post scheduling for peak performance
Creative Content Ideas
- Trend analysis and viral content strategy
- Hashtag and caption research for targeted visibility

Digital Marketing

Social Media Advertising
- Campaign creation and management (Google, Meta, TikTok, etc.)
- Ad performance tracking and optimization
Email Marketing
- Strategy development and audience segmentation
- Design and scheduling of email campaigns
SEO & Content Marketing
- Keyword research and optimization
- Blog writing and content creation

Music Marketing

Artist Promotion
- Spotify campaigns (playlists, ads, artist profiles)
- YouTube and TikTok strategy for virality
Song Release Strategy
- Pre-release hype building
- Targeted ads for maximum reach
Fan Engagement
- Social media growth strategies
- Email list building and newsletters

Social Media Management

Account Management
- Daily posting and engagement
- Responding to comments and messages
Content Scheduling
- Strategic timing for maximum reach
- Consistent posting across platforms
Performance Tracking
- Insights and analytics reports
- Recommendations to improve growth

Brand Development

Logo & Identity Design
- Custom logo creation
- Brand style guides to ensure consistency
Music Artist Branding
- EPK (Electronic Press Kit) creation
- Album artwork and merchandise design
- Visual identity tailored for artists
- Crafting a cohesive artist narrative
Clothing Brand
- Branding consultations
- Merch line design and production

Merch Design & Development

Custom Merchandise Design

Developed unique merchandise designs aligned with the artist’s branding, ensuring creative and cohesive visual elements across all items.
Collaborated closely with artists and management to create designs that resonate with fans and amplify brand identity.

Product Development and Sourcing

Oversaw the selection and sourcing of high-quality materials and products, balancing aesthetics, durability, and cost-effectiveness.
Partnered with vendors and manufacturers to produce merchandise that meets branding and production standards.

Campaign Integration

Designed merchandise to complement promotional campaigns, aligning with tour themes, album launches, and digital marketing efforts.
Created limited-edition and exclusive items to drive demand and fan engagement.

Production Management

Managed the end-to-end production process, from prototyping and quality checks to final delivery, ensuring deadlines and budgets were met.
Ensured scalability and efficiency for large-scale production runs to support nationwide and international sales.

E-Commerce and Distribution Support

Provided design assets and product imagery optimized for online stores and marketing campaigns.
Collaborated with fulfillment teams to package and present merchandise in line with brand aesthetics.

OOH (Out-of-Home) Marketing

Billboard Campaigns
- Design and placement of high-visibility ads
- Location targeting for maximum impact
Transit Advertising
- Bus, train, and taxi ads
- Creative strategies for urban audiences
Event and Venue Advertising
- Ads tailored for concerts, festivals, and trade shows
- Venue-specific promotions to target attendees

Consulting Services

Digital Marketing Strategy
Tailored plans to maximize ROI from social media advertising, email marketing, and SEO campaigns.
Social Media Growth Consultation
Strategies to increase engagement, followers, and platform performance for your brand or business.
Content Creation Strategy
Guidance on content planning, calendars, and platform optimization for consistent growth and visibility.
Music Marketing Strategy
Custom strategies for promoting music releases, building fan engagement, and leveraging platforms like Spotify, YouTube, and TikTok.
Brand Development Consultation
Personalized advice on creating logos, brand identity, and cohesive storytelling for businesses, clothing brands, or music artists.
OOH Marketing Strategy
Insights into billboard, transit, and event advertising to maximize impact and audience reach.
Website Development Consultation
Expert advice on platform selection, design optimization, and creating a user-friendly, SEO-driven website.

Trade Show Planning
- Coordination and logistics
- Booth setup and buyer outreach

Book a call

info@a2agcreative.com

(305) 417-1723

A2AG Creative Portfolio

Apr 1 @ 18:07

RAUW ALEJANDRO

Creative Digital Impact

Client

RAUW ALEJANDRO

Date

April 2022

Services

Brand Identity
Creative Direction
Digital Marketing
OOH Promotion

Our objective was to Amplify audience engagement, drive ticket sales, and elevate brand visibility through a dynamic blend of graphic design, motion graphics, social media, OOH, and digital marketing.

“The attention to detail and innovative approach was brought to the project has not only enhanced my online presence but has also opened doors to new opportunities.”

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Passionate about making a lasting impact, I combine bold ideas with cutting-edge technology to craft digital experiences that elevate customer interactions and create lasting impressions they’ll carry with them.

1. Approach

Ideas should be more than just imagined—they should be realized. With a perfect mix of creative flair and technical expertise, bringing your vision to life. Integrity, Innovation, and Collaboration aren’t just principles—they’re the forces driving my work and your success.

From eye-catching designs to digital campaigns that make an impact, providing a holistic approach to ensure your brand doesn’t just compete but leads in its market.”

2. Work

A unique blend of creative vision, strategic insight, unwavering commitment to sustainability and innovation. Believing in the power of collaboration, integrity, and excellence, guiding in every project that is undertaken. These values ensure it’s not just creating campaigns—creating lasting legacies.

From impactful digital experiences to purpose-driven marketing strategies, this approach goes beyond just meeting goals; it’s about leaving a meaningful, long-term impact. Crafting solutions that resonate with audiences and build a stronger, more sustainable future for your brand.

3. Results

Blending strategic thinking with creative execution to drive results—whether it’s increasing engagement, enhancing brand awareness, or achieving specific marketing goals. By constantly evaluating performance and refining these strategies, and ensuring your brand stays at the forefront of its industry. The ultimate goal is to deliver not just campaigns, but transformations that set brands apart from the competition.

4. Knowledge Base: Software Proficiency

Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Canva
Google Ads
Meta Ads Manager
TikTok Ads Manager
Shopify
Wix
WordPress
Email Marketing Platforms (e.g., Mailchimp, Constant Contact)
Google Analytics
Microsoft Office (Word, Excel, PowerPoint)
Music Delivery Platforms (e.g., The Orchard, Distrokid)
Microsoft 360
Quickbooks

5. Learning Institutions

Music Business Management – Berklee College of Music
3D Animation & Design – Miami International University of Art & Design
Graphic Design – Miami International University of Art & Design

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Bespoke solutions

“Working with Andy was an exceptional experience. He went above and beyond to ensure our digital marketing campaign achieved outstanding engagement and sales. His expertise and genuine passion for his work truly set him apart.”

David Levy

CEO of Miami Style